Pretty in Pink s/s 2008

The spring/summer collection 2008 is named Pretty In Pink, with the to purpose be exactly that.

Ulrika’s love/hate relationship to the colour resulted in a whole collection, where the challenge has been to prove to her self and others that she could create a beautiful and wearable line of clothes, using all shades of pink - without exception.
The look is princess-like and boyish at the same time. The most important influences have been old-fashioned underwear, 80’s sportswear, 90’s girl-bands and Ulrika herself in her early teens.

At the catwalk show during Stockholm Fashion Week, the models walked down a concrete runway surrounded by pink balloons to music by Lush, Throwing Muses and Liz Phair.
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