The designer

After finishing a master thesis in fashion theory at Uppsala University, Ulrika Sandström continued her studies at Tillskärarakademin finally matriculating at Beckmans College of Design where she received a true appreciation for clothing construction.

Graduating in 2002, Ulrika worked with designer Russell Sage in London, and then launched her first autumn/winter collection during Stockholm Fashion Week in February 2004. Entitled, “Françoise”, looks were inspired by the French musician Françoise Hardy. Subsequent seasons have continued in the same vein. Each collection proof of the close connection she feels with musical composition, they are named after artists who have inspired her, from Alphaville’s “Big in Japan” and Pet Shop Boys’ “West End Girls” to “PJ”, a collection completely devoted to the artist PJ Harvey.

The label

Ulrika Sandström’s garments have consistently communicated a witty creativity. Her creations pique the curiosity of the discerning customer, while continually conveying a subtle sense of humor. Combining clean lines with a feminine feel, each piece shows the capacity for detail to speak volumes about a garment.

The label has taken part in several group design collaborations and art shows spanning from the design exhibition “In Fashion” at Dunkers Kulturhus in Helsingborg, Sweden to the exhibition “Haute Couture” at Gothenburgs Röhsska Museet in 2010. The collaboration with designer Le Si Hoang in Saigon in 2004 resulted in a collection inspired by the minority cultures of Vietnam, and was presented in a catwalk show at Stockholm’s Royal City Hall.

In August 2009, Ulrika Sandström was selected as one of five finalists for the Mercedes Benz Young Fashion Industry Award in Stockholm. In March 2011, the label is once more selected to go to Tokyo with the EU Gateway Program design mission “Wear Europe”.

The a/w 2011 collection

Inspired by the 60’s space age design, the club scene of the 90’s and the dreamy sounds of British pop band Beach House, the collection “Silver Soul” offers a modern, sporty and humoristic take on our basic perceptions of the space, the solar system and the progress of technology - the dream versus the science.

Classic meets street in sharp, elegant cuts and combined with feminine draping and delicate ruffles in a typical Ulrika Sandström manner. Transparency, openings and cut-outs combined with interesting structures such as punched faux suede, metallic surfaces and organza gives a futuristic feeling.

The collection’s main colours are black and different shades of blue mixed with silver and accents of lime green and neon pink, together with a playful polka dot print in black and white. Key looks include a short 60’s dress in punched faux suede, a strong-shouldered fitted silver jacket and a asymmetric shirt in silver coated black chiffon. In the collection we find skinny jeans, tulip skirts, neat jackets, oversized coats, wide pants, high waisted shorts and casual tops and dresses for a winter in high tech mode.